With the purchase of Fabrima, Masipack seeks leadership
DCI
Masipack, a manufacturer of machines for the sector of flexible packaging, has just announced the purchase of its rival Fabrima, which until then belonged to the German group Oyster. With the deal, the company starts producing equipment for the pharmaceutical and cosmetics sectors, thus expanding its operations in the market. With the acquisition, Masipack expects to increase by 40% its earnings in 2011. Last year, the net profit of the company was at nearly R$ 12 million (US$ 6.8 million). "The purchase is part of the strategy to increase our presence on the market", said the President of Masipack, Mauricio Sanchez, who before creating his own company worked for Fabrima, which is already almost 44 years on the market. "Now, we have a portfolio that will reach sectors we did not cater to before". In 2011, Masipack should invest R$ 30 million (US$ 18.8 million) in modernization, re-equipping and automation of the newly acquired unit.
With the absorption of Fabrima, the forecast of growth of the productive capacity of Masipack should increase 48.7% this year. In 2010, the amount of equipment produced achieved 1,277 units. Besides offering horizontal and vertical packaging machines, mostly for the food sector, the group starts selling blister packaging machines (used for making medicine blister cards) and cartridge packaging machines (for card packaging). "We have inherited the client portfolio of Fabrima, but it will be a separate company inside the group", said the Marketing Coordinator of the company, Alex Samsonas. Currently, the national market for manufacturers of packaging has as main manufacturers Masipack, Fabrima and the German Bosch. According to Samsonas, the goal is to purchase another assembly line in 2012, but in Europe.
To the Managing Director of Bosch Tecnologia de Embalagens, Paulo Botelho, the acquisition of the rival is important and it consolidates the national market of packaging. "The purchase increases the area of operation of the rival in lines it did not cater to before, but we are alert to the market movements and that motivates us to be even more competitive". The entrepreneur says the customer profile of Bosch is different from that of the consumers of Masipack and, therefore, the growth of the merger of the companies still does not bring so much concern. The estimate of earnings of Bosch for 2011 is 15% more than in 2010. This year, the German multinational completes 125 years of existence. In Brazil, the company has been manufacturing packaging machines for 40 years.
In the opposite direction to the market of machinery and equipment in Brazil, whose imports in 2010 amounted to US$ 24,989 million, compared to the US$ 18,789 million for 2009, according to data of Abimaq (Brazilian Machinery Manufacturers Association), the purchases of foreign products represent a minor part in Masipack. With regards to the exports, the company exported 39% of what it produced in 2010, value corresponding to R$ 25,513 million (US$ 14.5 million), and it developed strategies to protect itself internally, featuring sales of R$ 54,182 million (US$ 30.8 million) in the national territory. "Despite the high price of the national steel, we launched a line to compete with China that is no more than 10% more expensive than those of the Eastern rivals", said the Coordinator. According to him, the advantage of the Brazilian packaging machines lies also in the technical assistance, in the after-sales service and in customization.