Trend Foods to open 20 points of sale to sell more
DCI
The Trend Foods Group (holding of Gendai and China in Box) and the La Pasta Gialla chain, franchise of Chef Sergio Arno, announce the expansion of the brands in the Brazilian market this year. According to information of the holding to the DCI until the end of the year Trend Foods will open 20 new stores, increasing the sales in 10%.
As regards Pasta Gialla, it will open 4 franchises until December, increasing the chain to 24 restaurants. The earnings last year amounted to R$ 26 million (US$ 14.8 million). The Italian food chain currently has one restaurant of its own and 19 franchisees, located in cities like São Paulo, Vitoria (ES), Belo Horizonte (MG), Curitiba (PR), Goiânia (GO), Salvador (Bahia), Fortaleza (CE), Maceió (AL) and Belém (PA).
According to the press department of the Trend Group, all the brands are present in the businesses of the Franchise Store, company that sells franchises worldwide, and it wants to get to 100 brands and grow 20% until December this year.
Still in the area of foods, another chain, in case the brand specialized in grilled and parmigiana meats, Griletto, now launches "Griletto Holy Week, a sin would be not to try it!" promotion, commemorating the upcoming Easter holiday. The idea is to offer the customers the option of buying salmon and Tilapia filet, plus three side servings (among the 20 available) for special prices, 20% cheaper.