05/31/2023 14h02

State government showcases business opportunities in the state of São Paulo to European investors

Roadshow promoted by InvestSP featured approximately 100 companies from Germany, Switzerland and Austria


The state government ended this week a roadshow in Europe to showcase business opportunities in the state of São Paulo to investors and executives from various sectors. The event was organized by InvestSP, the investment promotion agency of the state of São Paulo, which has an office in Munich focused on attracting projects to São Paulo and supporting companies from the state that seek access to the European market. Since May 3, approximately 100 companies from Germany, Switzerland and Austria had the opportunity to learn more about the business environment and the advantages of investing in São Paulo.

“São Paulo is home to the largest German industrial park outside of Germany, which confirms the strategic alignment already established with European investors. However, there is still significant potential for new business ventures across various sectors, including infrastructure, digitalization, technology, innovation, and energy transition, especially in relation to green hydrogen,” says Fernando Fritz, Director of the InvestSP office in Europe.

The event “Doing Business in São Paulo” delved into critical matters for executives seeking to invest in foreign countries, highlighting areas in which the state excels, such as logistics, infrastructure, availability of skilled workforce, legal certainty, innovation potential, and foreign trade. The objective is to attract projects capable of generating economic development, jobs and income while contributing to the advancement of strategic policies of the São Paulo state government.

InvestSP has been following the development paths defined by the State Department of Economic Development and has been involved in various initiatives focused on reindustrialization, circular economy and energy transition. This includes efforts to develop the green hydrogen value chain in São Paulo, an area where Germany excels.

With the support provided by InvestSP, companies based in the countries that participated in the roadshow, such as Syngenta, Nestlé and Volkswagen, have already announced more than 30 projects in the state (factories, distribution centers, etc.), with investments amounting to R$5 billion and the generation of 7,000 jobs. In 2022, Germany was São Paulo’s fourth largest trading partner, behind only China, the United States and Argentina, with a trade flow equivalent to R$ 38 billion, according to data from the Ministry of Industry, Foreign Trade and Services.