State government opens commercial office in Dubai
Space will give more visibility to the business opportunities in São Paulo, especially those related to the privatization plan
InvestSPAt 10th February, Governor João Doria opened a commercial office of São Paulo in Dubai. The office will be used to strengthen trade relations and facilitate the export of products from São Paulo to the Middle East and North Africa. It will also give more visibility to the business opportunities in São Paulo, especially those related to the privatization plan of the state government.
“We are pioneers in this initiative, and we will certainly be followed by other states. The opening of this office was a wise decision that we made in order to promote and generate business for São Paulo with countries in the region,” said Doria. The office in the United Arab Emirates is the second to represent São Paulo abroad – the first is in Shanghai, China.
Structure
Covering an area of 133 square meters, the office features a reception, two rooms and an area with workstations. All the infrastructure and rent will be financed by the government of Dubai. Only employees will be paid by the state government.
For the direction of the office in Dubai, Doria designated Silvia Pierson, who was already head of international operations for Apex-Brazil (Brazilian Trade and Investment Promotion Agency) in Miami.
Earlier, the Governor spoke at the opening of the Dubai Sugar Conference, which reaches the fifth edition as the most important global event in the sugar industry and brings together experts to exchange ideas, perspectives, opportunities and new connections.
“São Paulo accounts for 60% of Brazil’s sugar production, with approximately 18 million tons. In the current crop, it is expected to export almost 13 million tons. If we were a country, our state would be the third largest producer in the world and the second largest exporter. Hence the importance of São Paulo for the sector,” said Doria.