Research shows greater income and consolidation of C class
Valor Econômico
The income of the Brazilian consumers increased from 2007 to 2008. According to the survey "Observador Brasil", released yesterday by the French financial company Cetelem - controlled by BNP Paribas - and by Instituto Ipsos, the average Brazilian family income grew, in general, 11%, going from R$ 1,047 (US$ 543) to R$ 1,162 (US$ 635) last year. There was growth in every social class, but the greatest advance, of 16.5%, took place in A and B classes, in which the average income achieved R$ 2,586 (US$ 1,413) in 2008. In C class, the growth of the income was of 13%, to R$ 1,201 (US$ 656), while in the D and E classes there was growth of 12% in the annual comparison, to R$ 650 (US$ 355).
All classes also showed increase in the income available for consumption, which does not include the current expenses of the families. The best news came from D and E classes, whose income available went from R$ 22 (US$ 12) in 2007 to R$ 69 (US$ 38) in 2008. Four years ago, the accounts of that social class used to be negative.
The growth of the income free for consumption of C class, which includes most of the Brazilian people, also calls the attention. In 2005, it was of only R$ 122 (US$ 50), increased to R$ 147 (US$ 76) in 2007 and jumped to R$ 212 (US$ 116) last year. In A and B classes, the available income increased from R$ 506 (US$ 262) in 2007 to R$ 834 (US$ 456) in 2008.
The survey points to an stability of the distribution of the classes according to consumption in 2008. C class continues being the largest, representing 45% of the Brazilian people, A/B includes 15%, whereas 40% of the consumers of the country belong to the D and E classes. "The social pyramid has been maintained and that shows the consolidation of the evolution, mainly of the C class, occurred in the previous years", affirms Campi.