Purchase Intention is the biggest of the decade
O Estado de S. Paulo
The consumer's purchase intention for this year-end reaches the biggest mark of this decade. The Quarterly Research of Purchase Intention in the Retail, made by the Provar, of the Management Institute Foundation (Fundação Instituto de Administração) (FIA, in Portuguese), and by Felisoni Consultores Associados, reveals that 77% of the consumers intend to take home some durable or semi durable goods between October and December. The survey, that heard 500 consumers between the 14 and 15 of last month, indicates the intention of making purchases in the traditional retail, that is, in the physical stores.
In the first quarter of this year, 66.6% of the consumers declared they intended to buy durable goods. This index went up to 72.4% in the second quarter and to 74.2% in the third quarter, reaching 77% now. In the last quarter of 2008, when the crisis began, 73.8% of the consumers declared they intended to go shopping. A proof of the consumers' confidence is that in eight of the ten groups of products surveyed the consumer intends to increase the use of the credit for the year-end purchases. One of the features of the survey is that 74.1% of those interviewed that intend to purchase electric and electronic devices this Christmas will make use of a charge account. In the same period of last year they amounted to 52.7%.
In case of the portable electric devices, the intention of making use of financings was stable in relation to the last quarter of 2008. For cars and vehicles, there was a small retreat in the intention to use financings, from 87.1% of those interviewed in the last quarter of 2008 to 73.3% in the same period of this year. Felisoni says this retreat does not indicate a change in trend because the percentage of consumers that intend to use the credit is still high.
Filming and photograph items, like digital cameras, are among the items desired the most by the consumer in this end of year. According to the survey, 14.4% of those interviewed intend to acquire some item of this line. In the last quarter of last year, the computer line was at the top of the list with 14.2% of the purchase intentions. This line is now in second place, with 12.8% of the consumer preference as items to be bought between October and December.