PromonLogicalis plans to increase focus of services
Valor Econômico
In the past four months, a small measure has changed the routine of the salespeople of the integrator PromonLogicalis. A pricing form placed on the website of the company generated 200 contacts of companies interested in doing business with it. The volume of orders took the company CEO for Latin America, Luis Eduardo Cardoso, by surprise. "We were even contacted by foreign companies interested in getting installed in Brazil", said the Executive during a meeting with journalists, yesterday, in São Paulo.
In most cases, the size of the companies that have sought Promon is different from that of its traditional clients. Known for its operation among telephone carriers, Promon is seen by the market as a provider of large groups. But the strategy, according to Cardoso, is to change that. "We are investing in marketing and professionals, and we are strengthening the regional operation to broaden our focus", said the Executive. The goal, according to Cardoso, is to achieve the one thousand largest companies in Brazil. Promon currently caters to 150 companies. The main clients are in the sectors of oil and gas and finance. Cardoso said, however, that the segments of retail, education, health and construction are important.
The corporate area was responsible for nearly US$ 56 million of the earnings of US$ 280 million registered by PromonLogicalis in Brazil in 2010. The income increased 70% compared to the previous year. The number of employees rose from 300 to 450. Among the main drivers of the businesses are the sale of products related to telephony using internet protocol (IP), data center consulting and network management services. Ricardo Sofiatti, manager of partnerships of Promon, explained the expansion in the focus of operation changes considerably the way of working of Promon. "The list of clients assisted by each salesperson will increase. They will have to operate more actively", he said.
To facilitate the work, the company opened its headquarters in São Paulo, a room for the demonstration of its main offers. Together with the videoconferencing systems, one of the great bets of the company is the area of 'digital signage' - digital panels installed in places of great movement to transmit information, such as news and promotions. Among the clients that may be assisted are banks, supermarkets and even companies specialized in the segment of 'digital signage', such as Elemidia.
Present in nine countries of Latin America, PromonLogicalis register sales of US$ 400 million in the entire region in 2010. Brazil represented 70% of the total. The expectation of growth in the income in the country and in the region in 2011 is 30%, getting to a total of 800 employees.