Peugeot Goal to increase presence in Brazil
DCI 03/16/2009
Optimistic with the Brazilian market the French car maker Peugeot believes that, in spite of the world market instability caused by the financial crisis, the year of 2009 seems like a good opportunity for the company to reach a greater share of the Brazilian market. The main bet is in the new models, which would place the maker into new segments. In order for such achievement to be possible, Peugeot invested heavily in advertising. On March 4, the maker launched the "8,000 light-years" promotion, in which the consumers get special conditions to buy the 307 Sedan and 207 SW models in dealerships of 42 cities. The promotion ends on the 31st of this month. The brand offers discounts that go from R$ 6 thousand to R$ 8 thousand (US$ 2.6/3.5 thousand) for the purchases in cash. To announce about the promotion to the public, Peugeot has put ads in open TV and pay TV of the participating cities, besides the press and the radio. The "8,000 light-years" promotion takes place in São Paulo, Rio de Janeiro, Santa Catarina, Paraná, Rio Grande do Sul, Distrito Federal, Minas Gerais, Goiânia, Pernambuco, Bahia, Ceará and Pará. PSA Peugeot Citroën is present and producing in Brazil since 2001, when the Porto Real Production Center (RJ) was inaugurated. Such center of production currently includes a car plant and an motor plant. Today, the industrial complex produces the Peugeot 206, 207, 207 SW e 207 Passion (sedan) and the Citroën C3 and Xsara Picasso, besides the 1.4 liter and 1.6 liter flex fuel and the gasoline engines. In 2008, PSA Peugeot Citroën sold 263,000 cars of both of its brands in Latin America, region in which the group is present with plants and dealerships in Argentina and in Brazil.