Orange juice exports should grow 25%
Valor Econômico
The increase in the price of the orange juice in the international market in the last two years should result in an increase of almost 25% in the revenues of the Brazilian exports of the commodity in 2010. According to a study recently completed by Marcos Fava Neves, professor of FEA/USP in Ribeirão Preto and scientific coordinator of the Markestrat the foreign sales of the concentrate (FCOJ, in its acronym in English) and non-concentrate (NFC) product shall reach US$ 2 billion in the year, compared with US$ 1.6 billion in 2009. The figure also includes exports of juice for other purposes, which represent a small part of the total amount.
The Markestrat, Centre for Research and Projects in Marketing and Strategy, is an organization founded by doctors and masters in business administration graduated in FEA, and the study was ordered by the National Association of Manufacturers of Citrus Juices (CitrusBR), which brings together the major Brazilian juice exporter industries (Cutrale, Citrosuco Citrovita and Louis Dreyfus).
Among other figures and analysis, the study shows in details the maturation of the leading of Brazil in the world exports of orange juice. Currently responsible for 85% of global shipments, the country has exported US$ 60 billion in orange juice since 1962, when the shipments began. Despite the power it has on exports, the Gross Domestic Product (GDP) of the citrus segment is still higher in the domestic market. On the domestic front, GDP reached US$ 4.4 billion in 2009. Overseas, the study estimates that were US$ 2.2 billion. In total, the citrus growers earned US$ 1.9 billion last year, while in all links of the chain the amount rises to US$ 14.6 billion.
In addition to bring national surveys as direct and indirect jobs (230 thousand positions), the annual salary mass (R$ 676 million/US$ 397.6 million) tax collection (US$ 189 million) and numbers of trees in production (165 million), the study draws attention to the challenges generated by the drop in worldwide demand for juice, strong in the last decade. And he calls attention to the fact that the latest wave of high of international prices, as the current one, have been caused by problems in the offer in São Paulo and also in Florida, which comprises the second largest citrus park of the world.