Optimism grows and drives investments
Folha de S. Paulo
After the recovery of the Brazilian economy in the last months, entrepreneurs are as optimistic as they haven't been for a long time. According to a survey made by the consulting and audit company Deloitte Touche Tohmatsu, 95% of the organizations installed in the country expect their earnings grow, in average, 14% in 2010. At the same time 90% foresees increasing the investments. These are higher rates seen since the survey started being made, 14 years ago. In the current edition, 573 companies have answered to it.
For José Paulo Rocha, senior-partner of Deloitte, so much enthusiasm is justified. "There are very positive perspectives for Brazil, which arise both from factors related to the domestic activity and from specifics factors, like the World Cup and the pre-salt layer. The foreign investments should also present strong growth", he affirmed.
The efforts of the local companies - which need to meet the greater demand and the high competition - are concentrated in developing new products and services and retaining their talents, that is what shows the study of the consulting firm. The sector affected the most by the world crisis since the end of last year, the Brazilian manufacture is getting ready to lead the increase of the economy next year, according to projections of the CNI (National Confederation of the Industry): after ending 2009 with a 4.5% retraction, the segment should grow 7% in 2010.
With the uncertainties on the pace of the recovery of the global economy and the valuation of the foreign exchange rate - an element against the Brazilian exporters - the CNI bets the heating in the consumption of the families will sustain the dynamism. On a document on the perspectives of the economy, the entity projects stagnation of the GDP (Gross Domestic Product) this year and expansion of 5.5% in 2010. In the evaluation of the industry, the investments should grow 14% next year. The massive inflow of foreign direct investments will be one of the factors that will keep the foreign exchange rate at the current level - with the Dollar costing nearly R$ 1.70.