New class B should consume US$571 bi
Folha de S. Paulo 09/14/10
After the consumption boom of class C, Brazil lives a strong shopping growth in class B - that's what shows a study made by IPC Marketing. According to the survey, made from data of the IBGE (Brazilian Institute of Geography and Statistics), the consumption potential of classes B2 and B1 (average family income from R$ 2,950/US$ 1,685 to R$ 5,350/US$ 3,057, respectively) amounts, this year, to R$ 970 billion (US$ 554.3 million), 30% more than in 2009. Compared to the total population, the purchasing potential also grew, but at a slower pace. From 2009 to 2010, it went from R$ 1.8 trillion (US$ 913.7 billion), to R$ 2.2 trillion (US$ 1.3 trillion) - growth of 22%. "A second migration is taking place. After the growth of class C (average family income ranging from R$ 1,100/US$ 629 to R$ 1,650/US$ 943) the people in this group are now entering class B2 (average income of R$ 2,950/US$ 1,685)", says Marcos Pazzini, Director of IPC.The study shows that, with the increase of the income, expenditures on non-basic items have gained weight in the household budget this year. Among those items are cars, meals at restaurants, trips and even health (including private medical plans and visits to doctors). "With more women in the work market and an increase in the expenditure with leisure, the number of meals made in restaurants also grows", says Pazzini. "As regards health, the ageing of the population also contributes for the greater consumption", he adds. As regards the items of consumption considered basic, they should add to a minor part of the income of the families, points out the consulting firm IPC. The percentage of expenses on urban transport, clothing, meals at home and home maintenance should fall this year. According to the firm, the expenses with hygiene should continue stable.
IPC also highlights that, precisely for the migration of consumer from class C to class B, the participation of the Northeast in the potential of the total consumption of the country decreased from 18.8% (in 2009) to 17.7% this year. Even so, the region continues being the second-largest consumer market in Brazil, behind the Southeast. On the other hand, there was an increase in the potential in the regions of the Southeast (from 51.4% to 52.7%) and South (from 16.3% to 16.5%). "Since the income in the South and in the Southeast is greater, such a change in class of the consumers takes place first in those regions. In two years, we should notice such a movement in the Northeast", analyzes the study.
Reynaldo Saad, partner and person in charge of the retail area of the consulting firm Deloitte, stresses out that, with the "accomplished" growth in the purchasing power of the population, the challenge of the companies is now to obtain the loyalty of the consumers. "The companies have to understand that the after-sales services [customer service in case of problems with the product or service, for instance] is essential, as well as innovation", he says.
"That's the only way the companies stand out amid the competition", he adds.
The State of São Paulo has 35 airports, five managed by INFRAERO (Congonhas, Guarulhos, Campo de Marte, Viracopos and São José dos Campos) and another 30 managed by the Airport Department of São Paulo - Daesp, located in some of the main municipalities in the interior of the State.
The southern segment, with 61.4 kilometers of length, adds the Anchieta-Imigrantes system to the road beltway, allowing easier access to the region of Baixada Santista and to the Port of Santos.