More than 75% of the PCs in the Country are already made by National factories
Gazeta Mercantil 05/06/2009
Together with the Chinese and Chilean, the Brazilian computer sector is one of the rare cases in the world in which the local manufacturers have a significant market share, competing with multinational giants as equals. From the 11.8 million units produced in the Country in 2008 - including desktops and portable computers in the count - the Brazilian companies reached a 77% market share, as verified the International Data Corporation (IDC).
The market is particularly atomized and Brazilian Positivo Informática is the leading company in the production of computers for four years, with 15.6% of market share in the fourth quarter of 2008, tens of thousands of monthly units ahead the internationally known American brands Dell and HP, or the Chinese Lenovo (which acquired the PC division of IBM). Also, the growth rhythm of such sector calls the attention. The Country is in fifth place in the volume ranking, behind the United States, China, Japan, and the United Kingdom. Last year, wasn't it for the 16.8% fall in the sales in the last quarter, the physical production in the year would have increased more than 20%, estimates Luciano Crippa, IDC computer market analyst. With the international crisis that affected directly the credit to the final consumer and, as a consequence, the sales in retail, the consolidated expansion in the year amounted to 10.6%. Regardless of the slowdown occurred in the last quarter, the index is far above that seen in most big markets. According to the IDC, 2009 will present an 11.5% retraction in the volume of units, with recovery as of the Christmas sales, in December. In spite of that, the consulting firm estimates that by 2010 the Country will step up to the third place among the computer manufacturers. According to the Intel consumption marketing manager Denise Pereira, a great part of the success of the local companies lies on three characteristics: deep knowledge of the market, agility and flexibility to launch products in tune with the demand.