In China, InvestSP Seeks Foreign Investment for São Paulo and Opens Market for Brazilian Companies
With the agency's support, coffee, chocolate, wine, and footwear producers took part in one of the country's largest trade fairs.
InvestSPBrazilian companies from sectors such as food, beverages, and apparel showcased their products and services and engaged in business deals with Chinese clients, thanks to the support of InvestSP—the São Paulo State Investment Promotion Agency, linked to the state's Department of Economic Development. The companies participated in the China International Fair for Trade in Services (CIFTIS), one of the country's largest trade fairs, which concluded on September 16 in Beijing.
InvestSP's Shanghai office, which works to attract foreign investment to São Paulo and create opportunities for companies from the state in Asia, organized Brazil’s booth at the event. Entrepreneurs had the chance to present products like wine, coffee, açaí, and chocolate—some already adapted to Asian consumer preferences—to potential clients and partners. Brazilian flip-flops were also a hit among Chinese buyers.
"In addition to generating business for Brazilian companies, we used the fair to promote the state of São Paulo and highlight various business opportunities to the Asian market," said Inty Mendoza, head of InvestSP’s Shanghai office. "São Paulo offers unique advantages, including privileged logistics, the country's top universities, and a clean energy matrix—features that are highly attractive to foreign investors."
In addition to its Shanghai office, which covers the entire Asian market, InvestSP operates offices in North America (New York), Europe (Munich), and the Middle East (Dubai).