Ikesaki group foresees growing 20% and will have Office in the USA
DCI
The Ikesaki group, known mainly for its large cosmetic stores in the neighborhood of Liberdade, in São Paulo, will get stronger in all its business areas: industrial, wholesale and retail. The group has just created a communications company with the purpose of promoting the sector besides intending to expand in retail and open an office in the United States, where they should increase the export of their products to. The group has been in the beauty and cosmetics market for 56 years, and it has transactions of R$ 25 billion (US$ 13.5 billion) in Brazil, in the hands of the discrete Ikesaki family.
With three cosmetic stores (two in the neighborhood of Liberdade and one in São Miguel Paulista), the company has two other wholesale units, one store specialized in furniture for beauty parlors and an industry of equipment, such as electrical appliances, cosmetics, professionals accessories and furniture. Among its best known brands is Taiff, a hair dryer brand. Besides, they organize the Beauty Fair - Latin American Cosmetics and Beauty Fair.
With all that structure and Brazilian market potential, the goal is not to stop growing projecting a 20% increase this year compared to last year. According to César Tsukuda, Executive Officer of the group, among the plans for this year is the opening a new retail unit in the capital, in Santo Amaro, in the beginning of the year. There is also the beginning of the works in the American market, with an Office in the United States, in April, which should increase the export market. "It is the continuity of our project overseas. Taiff is already sold in 30 countries, and now we'll get there. It is not easy, but we believe in our success. China may also be an interesting market: We already have an importer that takes our product there", says Tsukuda. The demand should cause an expansion to the factory of the group.
The Officer also affirms they are always with an eye on the market opportunities and that, despite being frequently questioned, they have no intention of selling the company at the time, putting themselves in the position of buyers and even studying the acquisition of other brands. Another issue being considered is new formats to operate and grow in retail; according to Tsukuda, the Ikesaki format has to be a megastore so that the great variety of products and spaces where courses for professionals are offered, which made its brand known, is kept, but there is no intention of becoming a chain.