Hypermarcas buys Bozzano from Revlon
Valor Econômico - 07/29/2008
Late last night, July 28th, manufacturer of consumption goods, Hypermarcas, added nothing less than seven brands to its beauty and personal hygiene portfolio. With investments of R$ 163.28 million (US$ 102.1 million), the company purchased all Brazilian brands from American multinational Revlon - Bozzano, Juvena, Acquamarine and Campos do Jordão. It also invested R$ 60 million (US$ 37.5 million) to get three brands from the entrepreneur Alexandre Romero: NY Looks, Radical and Bia Blanc. The operations involve only the purchase of the brands, since the companies outsource their whole production. "The initiative confirms our commitment to the market, of allocating 60% of the resources of initial public offering to the acquisition of new companies, asset and brands", affirms the president of the company Claude Bergamo. Hypermarcas went public three months ago, in April. Yesterday, its share was traded at R$ 19.45, an increase of 3.45% compared to the previous session. The total invested in the acquisitions announced yesterday represents 76% of what the company earned with beauty and personal hygiene in 2007 - R$ 293 million (US$ 151.8 million), the equivalent to 21% of its total income last year, which was R$ 1.4 billion (US$ 725.4 million). Beauty and personal hygiene are in third place among the four business units of the company, which works with over-the-counter medicines (OTCs), hygiene and cleaning, and foods. Hypermarcas is especially interested in growing in the market of personal care for men, which sells nearly R$ 2 billion (US$ 1.25 billion) a year in Brazil, according to Bergamo. According to the executive, Bozzano is the leader in the market of shaving cream and after-shave, besides having a share of 26% in volume and 31% in value of the hair gel market, according to Nielsen. In the pharmaceutical area, Hypermarcas owns popular brands such as Doril, Vitassay, Engov, Benegrip, and Gelol. In hygiene and cleaning, the main names are Assolan and Assim. In foods, it owns Etti, Adocyl, Zero Cal, among others.