Entrepreneurs of the European Union seek investment opportunities in the State of São Paulo
Investe SP offers services for investors and presents the competitive advantages of the State
A delegation with approximately 40 European businessmen, headed by the Director General for Enterprise and Industry of the European Union, Daniel Calleja Crespo, attended this Tuesday, April 24, at Palácio dos Bandeirantes, in São Paulo, a seminar about investment opportunities in the state.
“Brazil is a country full of opportunities. But São Paulo is unique, due to its dynamism and energy. It’s what we’re looking for,” said Calleja.
The director of Investe SP, Sérgio Costa, offered the agency’s services for the investors. “When you think about investing in another country, you would probably like to have someone to help you deal with the bureaucracy, advise you appropriately and facilitate your investments. For this reason, the State Government created Investe São Paulo,” said Costa.
He also talked about the competitive advantages of São Paulo, noting that the state has skilled labor, besides being the largest consumer market in Latin America. “The GDP per capita of São Paulo is 1.5 times higher than per GDP capita of Brazil,” he said.
Calleja pointed out that the companies integrating the delegation were from different economic sectors: biotechnology and life sciences, information technology, infrastructure, petrochemicals, machinery and equipment etc. “These entrepreneurs want to be closer to Brazil, and they are open to establish a cooperation. They want to do business here and generate jobs,” he emphasized.
According to him, to revitalize the European economy and establish partnerships with Brazil, there are five important issues: make companies more competitive; invest in innovation; eliminate obstacles to doing business; train the workforce and promote the internationalization of companies.
To discuss the issue of internationalization of Brazilian companies, the foreign trade consultant from Sebrae, in São Paulo, Rose Mary Estácio, presented to European investors the internationalization plan of the institution, which intends to qualify 5,500 Brazilian micro and small enterprises over the next two years. “Our companies are not used to doing business abroad. We need to prepare them for that,” he said.
The seminar ended with a section in which entrepreneurs had the opportunity to make questions and express their needs.