Emerson keeps investment plan in the country
Valor Econômico
The launching will be today in Sorocaba, in the interior of São Paulo, in an event that will count with the presence of the local authorities, of the Mayor and a speech to celebrate R$ 60 million (US$ 34.9 million) in investments in the city, besides the creation of four thousand direct and indirect jobs. But there is really reasons to celebrate. Multinational company of the area of automation and industrial equipment, Emerson was hardly hit by the world crisis, but it did not cancel its investment plans in the country. Quite on the contrary: the grayish setting in the United States and Europe increased the role of the emerging countries, including Brazil, in the international map of the company.
The Chief Operations Officer of the company, Ed Monser, visiting the country to launch the new industrial park of the group, affirms that the mature markets are growing slower, and in the last five years 75% of the growth of the company came from the emerging countries. "Brazil is still a small operation in absolute numbers, but it is great in the contribution it makes to the growth of the company", says the officer. According to him, the country is going through a stage of many investments in infrastructure, with great projects, something ideal for the businesses of Emerson. "And Brazil is a key market. If we lose space here, we will lose it in other places."
In Brazil, the earnings of the company tripled in the last five years, reaching R$ 400 million (US$ 232.6 million), and the projection is that the number should double in the next three years. But China is the big market: from the 30% of the earnings of the company that come from emerging countries, half comes from there. In the rest of Latin America, only Colombia is recovering, and Argentina and Venezuela - the latter once a great market - are still stuck.
Here the company has an operation in Macaé, to cater to Petrobras, and five productive units spread through the interior and in the capital of São Paulo. The new investment will centralize the operations in Sorocaba, in one area with 51 thousand square meters which is expected to help in the reduction of costs and to accommodate sales growth plans. Nearly half of the earnings of the company comes from the oil and gas sector - where the great client is Petrobras, to whom it supplies monitoring and flow control services for the state company platforms. Another big client is Vale, which buys process control services for iron ore mines from Emerson. The telephone operator Vivo also has its electric energy infrastructure supplied by Emerson.