Embraer to double sales in the Country
O Estado de S. Paulo
With an eye on the good activity of the domestic market, driven by the increases in income, employment and credit, the industries have decided to redirect the focus of their businesses onto the local customers. With that, they bypass the problem created by the expensive Real that hinders exports and the external demand that is still under the effects of the international financial crisis. "Several industries are redirecting their production that used to be exported to the domestic market, when such is possible", says the Director of Foreign Trade the Federation of Industries of the State of São Paulo (Fiesp), Roberto Giannetti da Fonseca.
Aircrafts manufacturer Embraer will more than double the participation of the domestic sales in its earnings this year. In 2008, the domestic market was responsible for 4% of its earnings of US$ 6.3 billion. This year, the slice of the domestic sales will be nearly 10% of projected earnings of US$ 5.5 billion.
"The sale to the domestic market of US$ 530 million is the biggest nominal figure of the history of the company", says the Financial, Executive Vice President and Investor Relations Officer Luiz Carlos Aguiar. The officer stresses that 90% of sales are bound overseas, but the sales of aircrafts for two new clients, Azul and Trip airlines, have been a bolster shot to the company.
Azul ordered 36 aircrafts, with delivery until 2013. Trip purchased five aircrafts. "The domestic sales still do not make up for the losses in the foreign market, but the setting of the international air transportation should only react in 2011".
Another piece of data that shows the significance of the domestic market in the performance of industry is the Exportation Coefficient, an indicator created by the Fiesp. The index measures the participation of the external sales in the industrial production. Until September, exports were responsible for 21.6% of the production of the industry in value. It was the third consecutive fall. In 2006, the slice of the exports in the industrial production amounted to 23.7%. In 2007, it fell to 23.5%, and in 2008, to 22.1%. "The trend for 2010 is that this indicator should remain below 20%", foresees Giannetti da Fonseca.