Economy to have US$ 77.8 bi for Christmas
O Estado de S. Paulo
The commerce is getting ready for a fat Christmas once the crisis has passed. At least R$ 140 billion (US$ 77.8 billion), nearly 20% more than last year, should be injected into the economy until December with the payment of the Christmas Bonus and the greater offer of consumer credit. With an eye on that sum, the stores have already increased their orders of home appliances, electronic products and computer items by up to 20%.
In order to meet the growing demand, the industries of the Free Trade Zone of Manaus (AM), the main center of production of durable goods of the Country, will hire nearly 3 thousand temporary workers this end of the year. "At that time there were many dark clouds in the horizon.What we see now is a growing economy, with the creation of jobs being resumed and the default in payments being reduced", affirms the vice-president of the National Association of Executives in Finance, Administration and Accounting (Anefac), Miguel Ribeiro de Oliveira.
An estimate of the Institute for Applied Economic Research (Ipea) indicates that the payment of the Christmas bonus should inject R$ 75.8 billion (US$ 42.1 billion) in the economy until December. The perspective of having more money in the pocket and the lesser risk of unemployment have changed the mood of the Brazilian people. The Consumer Confidence Index assessed by the Getúlio Vargas Foundation (FGV) achieved 111 points in August and practically returned to the pre-crisis level. "Christmas will crown the recovery of the industry started on the second quarter", affirms the coordinator of consumer and industrial surveys of the FGV, Aloisio Campelo.
He backs up this forecast with numbers. A special part of the FGV industrial survey made at the request of the State shows the demand foreseen between August and October by the industries of electronic products, home appliances and footwear already exceeds that of the same period of 2008. The electronic products, which include TVs, are in the spotlight. According to the survey, 95% of these industries foresee a greater demand for its products between August and October of this year, whereas only 48% of them were outlining this scenario for the same period of 2008.