Dyna and MWM resume foreign sales
Gazeta Mercantil 05/07/2009
Eletromecânica Dyna, a Brazilian maker of windshield wipers, and MWM International, the Brazilian subsidiary of Navistar, American manufacturer of engines and trucks, are getting ready to resume their exports, regardless of the uncertainties in relation to resumption of the world market. Dyna, which already has its brand in the spare parts market abroad, will now ship windshield wipers for a great truck maker in Europe, as a strategy to compensate the reduction in the orders placed by makers in Brazil. The contract will be closed in June and the first shipments start July this year.
MWM International will ship 3.2 liter MaxxForce diesel engines to Clark Eng. Ltd., a company that develops and makes buses for the Daewoo Bus Corporation, in Korea. MWM International foresees shipping, at first, 5 thousand engines in 2011, volume that will increase to 12 thousand units in 2012, 20 thousand in 2013 until it gets to 25 thousand units in 2014. The company calculates the new business will add US$ 220 million to the earnings, which this year should achieve US$ 915 million in South America, 8.5% below the earnings had in 2008, when it amounted to US$ 1 billion. According to Roberto Alves, the company's marketing manager, the Brazilian subsidiary is the only unit inside the corporation that produces motors that suit the Daewoo vehicles. According to Celso Liberal, Dyna commercial officer, the current situation is very favorable to the Brazilian auto-parts industry. "Competition now takes place in another environment and the world crisis is providing opportunities to the BRIC countries - Brazil, Russia, India and China", affirmed Liberal. In this dispute for the international market Dyna overcame a traditional European supplier. In 2008, Dyna produced 19 million windshield wipers and exported 15% of the total. For this year, the goal of the company, according to Liberal, is to increase the shipments to 25% in order to keep the productivity of its plants and assure the jobs of 900 people. For the makers, he foresees sending 45% of its production and the other 30%, to the spare parts market.