Couromoda ends with US$ 2.6 billion in businesses
Gazeta Mercantil - 01/19/2009
The 36th Couromoda, the Brazilian shoe fair held last week, was expected with anxiety by the manufacturers of the sector, since it is a thermometer of the sales in this first quarter, after an end of year with sales below the expected. Because of the lower sales in December, the lack of stocks became the greatest ally of the fair, which reaches 25% of the total sold by the factories in the year. Francisco Santos, President of the Couromoda, made an announcement that the volume of sales closed and underway for the next 100 days amounted to nearly R$ 6 billion (US$ 2.6 billion). Milton Cardoso, CEO of Vulcabrás, had informed the retail had exaggerated in the pessimism in the end of the year and that it should replace their stocks during the Couromoda. In an announcement, the company informed it reached a record number of visits during the fair. The company informed the sale of 1 million pairs in the four days of the fair and 10 thousand visitors passed by the stand of Vulcabrás, 25% more than in the 2007 edition of the Couromoda.