Cold-storage houses gain another rival
DCI 03/20/2009
Today the productive unit of Minerva Down Farms (MDF), in Barretos, São Paulo, will be opened amid an unprecedented crisis in the beef sector that has affected mainly the large companies. Focusing on the potential of increase of the sector of Food Services, the new productive unit, a joint-venture between Minerva S.A and Dawn Farms, it will be one of the largest in the Country in the processing of meat for industrialized products, producing from 240 to 360 tons of processed meat a day. The initial investment amounts to R$ 80 million (US$ 35 million) and the projected sales get to US$ 200 million a year. The plant presents flexible structure and can produce foods based on beef, pork and poultry at the same time and in several scales. Even at a difficult moment for the meat sector, especially with regard to the exports, MDF bets in the external market where it should send nearly 70% of the products to. "As we will have specific products, our operation will be fairly spread through several markets", explains the industry CEO, Roberto Denuzzo. As an alternative to wiggle out the demand crisis in the sector of meats, the company will bet in food service, like what Marfrig and Friboi have done in the past years, including the acquisitions of companies. Denuzzo emphasizes the growth of this segment will take place regardless of the turmoil in the international economy and he points it as a safe choice for investment and expansion.