05/16/2016 14h59

Coca-Cola to increase investments by 9% in Brazil next year

valor international

Despite the recession and a 6% decrease in its Brazilian sales in the first quarter, Coca-Cola and its bottlers will invest R$3.2 billion in the country in 2017, 9.3% more compared with the average of the last five years. Given the declining income and consumption, Coca-Cola has adopted a strategy of promoting returnable packaging (which offers discounts when the product is purchased for the second time) and smaller and more affordable versions. "We are trying to keep prices that make sense for consumers," said Brian Smith, Coca-Cola president for Latin America, in an interview with Valor.