Brazil is the most attractive country for retailers
Folha de S. Paulo
Brazil is the most attractive market for retail companies seeking opportunities in emerging countries. The information is in the report prepared by AT Kearney, which analyzed the economic conditions in 30 emerging countries, including Brazil. "With that, Brazil appears with greater intensity on the radar of international retail groups", says Markus Stricker, partner of AT Kearney in the country.
The study takes into account the economic and political risks, the attractiveness and saturation of the market and the difference between the growth of the GDP (Gross Domestic Product) and the retail. According to Stricker, the opportunities are concentrated in the retail chains of foods, clothing and electric and electronic devices. "The perspectives of growth for the future and the continuity of the increase in the income of the families allow the making of medium and long term investments in Brazil. Another key point is the improvements in the Brazilian infrastructure, indicating a positive horizon".
The list also has another three South American countries: Uruguay, Chile and Peru. According to Stricker, that is the result of the expressive improvement in the development of the region. "More and more, the consumers of those markets are acquiring products of higher value", he said. China, which led the previous edition, fell to the sixth position. According to Stricker, the fall in the attractiveness of the Asian country is due to the entrance of foreign groups, which ended up by intensifying the competitiveness and saturating the local market.