American franchisors make offensive to grow in Brazil
DCI
The eight brands of franchise that took part in the 2009 edition of the ABF Franchising, the fair of the sector that happened last week, at the Expo Center Norte, in São Paulo, had more than 30 meetings with potential Brazilian investors interested in anchoring the entrance of the companies in the Country, according to the trend foreseen by DCI.
Among the business options the event brought four brands of services (Molly Maid, Mr. Handyman, Crestcom, Signs Now) and four of the food area (Papa John's Pizza, Round Table Pizza, Quaker Steak & Lube and The Melting Pot). The franchise chains presented several business modalities, including the direct franchising for a master franchisee and joint venture partnership.
Paulo Rodrigues, Market Development specialist of the United States Department of Commerce, affirmed, in a note, that the representatives will return to their country with the mission of evaluating the possibilities of doing business with those interested in entering into contracts within the next months. "All the brands that participated in the ABF are decided to expand their businesses in Brazil. It will a matter of time until the best agreement is defined", affirms Rodrigues.