07/30/2008 16h58
Allis bets on sectors heating to reach the top
Valor Econômico - 07/30/2008
Last December, when GP Investimentos purchased three human resources companies - group Soma, Top Service and People Domus - an acquisition in the value of R$ 100 million (US$ 51.8 million), its purpose was to create one of the greatest companies of the sector in the country. Today, after its first months in activity, Allis is in second place in the leadership of this market, employs almost 10 thousand people and has 20 branch offices spread throughout the country. In 2007 its earnings reached R$ 181 million (US$ 93.8 million). But the purpose of the controllers is to go beyond, and fast. Allis intends to reach the top of the ranking in the next two years. The country currently has 30 thousand companies working in the human resources sector. It is a fairly spread market with an average turnover of R$ 40 billion (US$ 25 billion) a year. Nearly 20% of these companies work in recruitment and selection. The rest is split in the contracting of temporary and effective employees. In order to stand out in this market and beat the leader, Gelre, Allis bets on new segments that have recently appeared in the HR area, such as the search of professionals to work in mid-leveled management. In recent years, several multinationals started new operations or strengthened their teams in the country due to the growth of the demand for this sort of applicant. Among them there are Hays, Robert Half and Michael Page. Allis' bet is that the managerial recruitment, available from August on, should become responsible for 10% of its earnings until the end of the year. At the moment, 40% of the income of the new company results from the selection of people to work in marketing action and promotions. The company also promotes the selection of people to work in telemarketing and infrastructure services inside the companies. "Our challenge is to offer a special service in all these areas", says Assayag. "In managerial recruitment, for instance, we want to work the same way the "executive search" companies do at the top, and that is something that still doesn't happen at this level". In order to grow fast and reach earnings of R$ 270 million (US$ 168.8 million) this year and R$ 350 million (US$ 218.8 million) in 2009, the GP Investimentos group, holder of 77.5% of Allis' capital, gave its CEO the green light to reorganize the "
modus operandi" of the three companies acquired.
