Tourism and Events

São Paulo is the number one business tourism destination in Brazil and one of the most popular for leisure destination, according to the Statistical Yearbook of the Ministry of Tourism.

The capital of the state is the main city in reception of international fairs and the third one in the number of events held in the Americas in 2015.

The city of São Paulo is also the only city to host a Grand Prix of Formula One in the South America. It also holds the annual São Paulo Fashion Week and the Biennial Art, Architecture and Book events, in addition to the Car Show, Paulista Avenue New Year's celebrations and the Gay Pride Parade.

The capital provides a wide variety of venues for holding events, ranging amongst convention centers, auditoriums, exhibition halls, hotels and quality buffets, shows, social clubs, parks, museums, etc. Check out the options at SP Turismo.

The 12 million inhabitants of the capital city and its visitors have a train and subway network of over 330 km, which also includes some municipalities in the Metropolitan Area. This network is expanding. Vehicles and older control systems are undergoing renovation in order to ensure shorter intervals between trains, as well as more comfort and safety to passengers.

São Paulo Inland Areas and Baixada Santista (Santos region)

São Paulo's inland cities, such as Campinas, Campos do Jordão, Atibaia, Bragança Paulista, Sorocaba, São José dos Campos Aparecida, São Carlos, São José do Rio Preto and others on the outskirts of Greater São Paulo, such as Juquitiba and Embu das Artes, as well as Campinas Metropolitan Region, regularly welcome a large numbers of tourists and events.

Additionally, there are ecothermal and hydrothermal resorts, listed as Águas de Lindoia, Águas de São Pedro, Atibaia, São Pedro, Serra Negra and Socorro, which offer great hospitality infrastructure. The coastline is another great attraction. The most visited cities are: Santos, Bertioga, Ilha Bela, Guarujá, Caraguatatuba and Ubatuba. Find out more about tourism in Tourism Secretariat of São Paulo


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