Tourism and Events
São Paulo is the number one business tourism destination in Brazil and the third most popular leisure destination, according to the Brazilian Tourism Institute (Embratur). Holding 75% of the trade fairs and events (one every six minutes), the State capital is the only city in Latin America to ever host a F-1 Grand Prix (Formula 1) and Formula Indy. It also holds the annual São Paulo Fashion Week and the Biennial Art, Architecture and Book events, in addition to the Car Show, Paulista Avenue New Year's celebrations and the Gay Pride Parade (the biggest in the world).
The capital provides a wide variety of venues for holding events, ranging amongst convention centers, auditoriums, exhibition halls, hotels and quality buffets, shows, social clubs, parks, museums, etc. Check out the options at SP Turismo.
State Interior São Paulo and Baixada Santista
São Paulo's interior cities, such as Campinas, Campos do Jordão, Atibaia, Bragança Paulista, Sorocaba, São José dos Campos Aparecida, São Carlos, São José do Rio Preto and others on the outskirts of Greater São Paulo, like Juquitiba and Embu das Artes, as well as the Campinas Metropolitan Region, regularly welcome a large numbers of tourists and events.
Additionally, there are ecothermal and hydrothermal resorts, listed as Águas de Lindoia, Águas de São Pedro, Atibaia, São Pedro, Serra Negra and Socorro, which offer great hotel infrastructure. The coastline is another great attraction. The most frequented cities are: Santos, Bertioga, Ilha Bela, Guarujá, Caraguatatuba and Ubatuba. Find out more about tourism in São Paulo Secretaria de Turismo and on the website São Paulo: one State, many destinations.