03/29/2018 15h28

Investe São Paulo encourages exports at the largest toy fair in Latin America

The Agency's director, Sérgio Costa, presented the Export Extension Program (PEIEx) and the services available for those who want to invest in SP

Investe São Paulo

On Wednesday, March 7, Investe São Paulo attended Expo Center Norte to participate in the 35th edition of the International Toy Fair (ABRIN), sponsored by ABRINQ - Brazilian Association of Toy Manufacturers and Francal Feiras.

Invited by ABRIN Talks, the director of Investe São Paulo, Sérgio Costa, presented the Export Extension Program (PEIEx) coordinated by the agency and created by the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The program includes free coaching on exports for those interested in expanding markets to foreign trade, an excellent opportunity for the toy industry, which reported a growth for the tenth consecutive year. Costa also talked about the services offered to companies that wish to set up their operations in the state or expand their ventures.

Abrin is the third largest fair in the world in the toy industry and the largest in Latin America, responsible for approximately 25% of the annual business in the segment. The event was held on March 5-8, when more than 1,500 launches were exhibited by the main national and international brands of toys in general, collectibles and educational toys, games, plush toys, party items, costumes, light and heavy childcare products and many other items, in addition to a Business Round to promote new opportunities for exhibitors.

During the presentation about PEIEX, Costa mentioned that Investe SP expanded its range of operation to 144 cities, all located within a radius of 100km from the state capital, where it will assist 130 selected companies that have any service or product with potential for export, availability to be trained and corporate taxpayer ID. The list of cities that can participate in the program and the link for registration is here.

About ABRINQ

The Brazilian Association of Toy Manufacturers (ABRINQ) is the official entity representing the toy industry and toy market. It annually promotes ABRIN - International Toy Fair, the fourth largest event in the sector worldwide.