Schin plans to invest US$ 574.7 million in 2008 with professionalized management
Valor Econômico - 11/30/2007
Schincariol has concluded the process of qualification of the company. In 2007, the Grupo Schincariol - which now has its balance audited by Price instead of Trevisan - sold R$ 4.5 billion (US$ 2.6 billion), 20% more than the previous year. The company, which has already been suspect of tax evasion, insisted on pointing out that it has paid R$ 1.9 billion (US$ 1.1 billion) in taxes. For the next year, our estimate is to invest R$ 1 billion (US$ 574.7 million) among new acquisitions, increase of the productive capacity, and new products. Besides the qualification of the management, the year of 2007 was the milestone of the greatest expansion of Schincariol's portfolio. The company entered the market of premium beers with the acquisition of Baden Baden, Nobel, and Devassa. This year, the group also launched ready-to-drink juices, with the Fruthos brand. Both the new and the old brands have strong marketing support. The investment of the company is one of highest of the segment: R$ 450 million (US$ 258.6 million) or 10% of the total sales. Besides these major changes, 2007 did not repeat the success the company had in 2003, when it launched the "Experimenta" campaign (Try it - in English) and let executive officers of the almighty AmBev sleepless. In the beer segment, according to data from Nielsen, Schincariol started the year with 11.4% of market share, achieved 12.8% in July and, after consecutive falls, ended October at 11.8%.