Toyota do Brasil starts exporting the Toyota Etios model to Peru
Company will use its plant in Sorocaba, which relied on the support from Investe São Paulo, as a platform for exports to the Andean countryInveste SP
Toyota do Brasil starts exports of the compact Etios to Peru. The Andean country is the fourth commercial destination of the vehicle produced in Brazil, at the company’s plant in Sorocaba (SP), whose installation relied on the support from Investe São Paulo. In addition to Peru, the vehicle is already exported to Argentina, since November 2013, and Paraguay and Uruguay, since October 2014.
On July 12, Toyota celebrated, at the same plant in Sorocaba, a ceremony marking the beginning of the shipment of the first units to the neighboring country.
The event was attended by the company’s executives, Steve St. Angelo, CEO of Toyota for Latin America and the Caribbean and Chairman of Toyota do Brasil, Koji Kondo, president of Toyota do Brasil, Íder Cifuentes, general sales manager of Toyota del Peru, in addition to the director of Investe São Paulo, Ermínio Lucci, and the mayor of the city of Sorocaba, Antonio Carlos Pannunzio, among other authorities and representative entities.
“Through this initiative, Toyota once again shows the importance of the synergy generated among the subsidiaries of the brand in Latin America, seeking to mainly strengthen to this market the recognized differentials of quality, durability and reliability of its products for the benefit of its customers,” said Steve St. Angelo, CEO of Toyota for Latin America and the Caribbean and Chairman of Toyota do Brasil.
The president of Investe SP, Juan Quirós, congratulated the company and spoke of the importance of these type of projects: “This is the export of high value-added products – which is extremely important to improve the Brazilian exports. International trade stimulates the vitality and dynamism of the economy, generating the inflow of foreign exchange, creating jobs and increasing investments in technological development. No wonder the governor Geraldo Alckmin gave us the task of promoting the state’s exports,” he said.
During the event, the president of Toyota do Brasil, Koji Kondo, especially thanked the employees for the company’s achievement: “Our employees are the ones responsible for the success of the Etios. Our team worked hard to make us more competitive and allow us to be an export base for Latin America,” he said.
The General Sales Manager of Toyota del Peru, Íder Cifuentes, pointed out that the export of the Etios model will allow the company to maintain and consolidate its leadership in the Andean country for many years.
During his presentation, Ermínio Lucci, director of Investe SP, mentioned some of Toyota’s projects in the state of São Paulo that relied on the support from the Agency and greeted the company’s leaders and employees for this new achievement:
“Toyota’s project to export the Etios model to Peru makes us very glad, especially because we were able to contribute to the establishment of this unit. It is a clear sign of confidence in our state, which is the state that most offers conditions for investors in Brazil. São Paulo, which is recognized as the largest economic and industrial center in the Southern Hemisphere, is strategically located, being the largest consumer market and having the best infrastructure network in the country,” said Lucci.
The mayor of Sorocaba, Antonio Carlos Pannunzio also congratulated the company’s management for the project: “I would like to compliment Toyota, a company that despite the economic and political crisis faced in Brazil knew how to understand the moment and invest, showing confidence in the country and in the state and conquering new markets,” he said.
Toyota plant in Sorocaba
Inaugurated in 2012 to produce the Etios, Toyota’s plant in Sorocaba relied on the support from Investe SP and was built entirely following the Eco-Factory concept, where the generation of waste and the impact of harmful emissions to the environment were completely minimized.
Currently, the plant employs 1,946 employees and has a nominal production capacity of 74,000 units per year.