12/01/2016 12h02

Investe SP introduces digital map with the ecosystem of support to startups in the state of São Paulo

During an event at the headquarters of Cubo, in the state capital, the Agency launched a collaborative tool that helps entrepreneurs find support and funding for the establishment and development of startups

Investe São Paulo
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    Lauching event of SP Conecta Map was held at the office of Cubo in São Paulo

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    The purpose of the tool is to make available in a centralized and easily accessible interface the contact information of the entities that make up the ecosystem of support to innovation

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    The event was attended by 130 people involved with innovation and entrepreneurship

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    Juan Quirós said that the connection between companies and institutions that provide support to innovation with expertise and financing is one of the drivers of the state economy

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    The director of Investe São Paulo Ermínio Lucci showed the work of Investe SP’s team to identify the need for the tool and appreciated the efforts of the team

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    The CEO of Cubo, Flavio Pripas, said that the map contributes to the densification of the ecosystem

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    The CEO of Fhinck, Paulo Castello, showed that the initiative is in line with what is being done elsewhere in the world, such as in Seattle, for example

As a solution to the difficulties faced by entrepreneurs when looking for information about where to go and who to contact during the development of new business models, Investe São Paulo launched, on November 1, at the headquarters of Cubo, in São Paulo, SP Conecta Map. It is the first mapping of companies and entities of the ecosystem of support to startups in São Paulo.

“SP Conecta Map will be important to strengthen the role of the State’s ecosystem of support and even to evaluate the actual dimension of this complex,” said Juan Quirós, president of Investe São Paulo.

During the launching event, Erminio Lucci, director of Investe São Paulo, explained what motivated the development of the map: “The lack of centralized and easily accessible information about the participants of the ecosystem. In addition, for being a dynamic sector, we felt the need for a constantly updated collaborative tool,” he said.

Flavio Pripas, CEO of Cubo, and Paulo Castello, founder and CEO of Fhinck, a startup that develops business management technologies and solutions, also attended the event. The event brought together 130 people, including entrepreneurs and professionals from institutions and entities of the ecosystem of innovation.

“Currently, the ecosystem has the challenge of finding solutions to address the following needs: talents, density, culture, capital and regulatory environment. The SP Conecta Map is another step to bring together entrepreneurs, companies, entities and thus solve the problem of density of players in the sector,” said Pripas.

Castello, in turn, talked about the importance for startups to have access to a tool such as the SP Conecta Map. “We founded our company in January 2015, and since then, we have gone through the main stages of development of a startup. We had the opportunity to try a similar tool when we were in Seattle, in the US. This type of tool makes the connection with the ecosystem much easier,” he said.

The creation of SP Conecta Map was encouraged by the vice-governor Márcio França, who heads the Department of Economic Development, Science, Technology and Innovation, which Investe SP is subject. “The state of São Paulo is the birthplace of innovation in Brazil. Here, we have one of the best R&D structures in Latin America. In addition, we have one of the most promising markets for startups in the world. This tool will only add value to this market,” he said.

SP Conecta Map

The tool, which feature a collaborative content, seeks to give greater visibility to public agents of innovation, corporations, coworking spaces, incubators, universities, technology parks, venture capital funds, accelerators, associations, consultancies, among other institutions. 

The idea is to allow entities to sign up – with the supervision and validation of Investe SP’s team – and inform how they can help startups. They can also disclose events, job openings in the sector, photos and contact information. 

The map has an organized and easy-to-use interface. Those who wish to sign up their company or entity must access the SP Conecta Map at www.mapme.com/spconecta and click on “Add to map”. For that, it is necessary to log into the system through an account on Facebook, Linkedin or on MapMe.