Investe SP brings training and Poupatempo do Exportador to Sorocaba

Itinerant service is promoted by SP Export to help entrepreneurs in the region to export; Registrations and scheduling of free services are open

On Friday, April 8, Investe São Paulo, through the SP Export program, will promote Sorocaba SP Export, starting at 9 am, at the Sorocaba Technology Park, at Avenida Itavuvu, 11777. The action is entirely free of charge and basically consists of two fronts: the Training Seminar, with presentations and panels bringing important instructions to help companies in the region to internationalize, and Poupatempo do Exportador  (a public service intended to provide streamlined support to exporters), which concentrates, in the same space, the possibility of assistance provided by various companies and institutions essential in this process.

This initiative is part of the program to support exports from São Paulo, SP Export, launched in October by the Department of Economic Development, Science, Technology and Innovation and implemented through an agreement between Investe SP and the Brazilian Trade and Investment Promotion Agency (Apex-Brazil). The program is intended to help small, medium and large enterprises to develop new business, gain competitiveness and create jobs and income through exports.

“The internationalization of companies is a major driver of innovation and business development. Spreading this culture and training entrepreneurs across the state of São Paulo is a challenge that was accepted by Investe SP, which relies on a highly qualified technical team and has the ability to integrate different institutions towards the same goal,” said the president of the Agency, Juan Quirós.

“Apex-Brazil has been increasingly investing in the training of micro, small and medium enterprises about exports and the agreement with Investe SP includes actions that will efficiently reach the business community in São Paulo, such as Poupatempo do Exportador,” said David Barioni Neto, president of Apex-Brazil.

The event relies on a partnership with the Ministry of Development, Industry and Foreign Trade (MDIC); Municipality of Sorocaba; Inova Sorocaba; Sorocaba Technology Park; Sebrae-SP; Fiesp/Ciesp; Institute of Technological Research (IPT); Desenvolve SP; Brazilian Council of Exporters and Importers Trading Enterprises (CECIEX); Brazilian Association of Meat Exporting Industries (ABIEC); Brazilian Association of the Cosmetics, Toiletry and Fragrance Industry (ABIHEPEC); Brazilian Machinery and Equipment Association (ABIMAQ); Brazilian Association of Industries of Medical, Dental, Hospital and Laboratory Equipment (ABIMO); Brazilian Textile and Apparel Industry Association (ABIT).

Seminar and Poupatempo do Exportador

After the formal opening, short lectures will be presented repeatedly throughout the day, while the Poupatempo do Exportador service will be ongoing. The lectures will cover the following topics:

• Internationalization step-by-step;
• How to develop an export business plan;
• Through which market should I start?

For the Poupatempo do Exportador service, consultants and staff of public and private institutions will be available to assist entrepreneurs on site, providing important information and answering questions on the following topics: 

• Training (Investe SP, Sebrae, Correios, Ceciex, Ciesp);
• Financing (Desenvolve SP);
• Product Adequacy (IPT, Sebraetec, Fundepag);
• Business Intelligence Studies (Investe SP, Apex-Brasil, Fiesp/Ciesp)

About SP Export

Coordinated by Investe São Paulo and created by the Department of Economic Development, Science and Technology and Innovation, São Paulo Export Support Program – SP Export – seeks to increase the volume of exports from São Paulo, encourage the exporting culture in its business community and help state companies find foreign markets for their products and services.

SP Export is carried out through a partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brazil) and integrates the National Exporting Culture Plan (PNCE), in accordance with an agreement signed in late 2015.

The program includes missions of Brazilian companies for prospecting international markets, support to the arrival of potential buyers and foreign exporters and training seminars, in addition to the service provided free of charge through the Industrial Export Extension Project (Peiex), of Apex-Brazil, and Poupatempo do Exportador, an itinerant initiative that brings information from different institutions to the main metropolitan areas of the state.

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