06/27/2016 15h24

Investe SP announces new division of the national project that promotes the exporting culture in São Paulo

By April 2018, approximately 260 companies should receive support at no cost

Investe São Paulo
  • Download Eliana Rodrigues

    In the photo, the whole team that will work in the Peiex division

  • Download Vanessa Ribeiro/ISP

    According to the governor, the incentive to exports is just beginning

  • Download Vanessa Ribeiro/ISP

    Márcio França highlighted the role of Investe SP in the first months of the support to exports

  • Download Vanessa Ribeiro/ISP

    The Peiex should qualify 260 companies by April 2018

  • Download Eliana Rodrigues

    “Our goal is to export.Viva São Paulo!Viva Brazil!” - said the participants of the program, cheering the state and the country

  • Download Vanessa Ribeiro/ISP

    The president of ESPM stated that the institution is proud to contribute to the development of the economy

  • Download Vanessa Ribeiro/ISP

    David Barioni, president of Apex-Brasil, highlighted the partnership with Investe SP

  • Download Vanessa Ribeiro/ISP

    About 200 people attended the event

  • Download Vanessa Ribeiro/ISP

    After the ceremony, representatives of the program explained the dynamics of the assistance

  • Download Vanessa Ribeiro/ISP

    Silvana Scheffel is the coordinator of Peiex representing Investe SP

Investe São Paulo, the investment and export promotion agency of the State of São Paulo, announced, on June 7, during a ceremony at the Palácio dos Bandeirantes, in São Paulo, that it will lead the new division of the Industrial Export Extension Project (PEIEX) in the state.

The PEIEX is an initiative of the Brazilian Trade and Investment Promotion Agency (Apex-Brazil) and its purpose is to stimulate competitiveness and promote the exporting culture especially in small and medium enterprises, qualifying and expanding the markets to new industries or those already active in foreign trade.

Through a methodology developed by Apex-Brazil and successfully tested, the companies assisted by PEIEX are diagnosed and receive guidance relating to foreign trade. The program has already assisted 16,200 Brazilian companies in 4 states, and this year, it will be expanded to 17 states.

“Nine months ago we launched, in this room, the SP Export program, and today are launch a new initiative to consolidate our efforts to exports. We will follow the motto of the governor Geraldo Alckmin, which is jobs, jobs and more jobs, and now struggling for exports, exports and more exports,” said Juan Quirós, president of Investe SP.

Márcio França, vice-governor and state secretary of the Department of Economic Development, Technology and Innovation, highlights the importance of exports to strengthen the economy: “The governor Geraldo Alckmin advocates that foreign trade is one of the main alternatives for Brazil to overcome the current economic difficulties, given that it generates jobs and foreign exchange, improves the trade balance and increases the volume of investments in production and technological development. It is worth noting that Brazil represents only 3% of the global market; therefore, Brazilian companies have 97% yet to be explored in foreign trade,” he said.

Investe SP will lead a division of the city of São Paulo and the metropolitan region of PEIEX, proposing strategies for different functional areas of the participating companies of the project, seeking to promote improvements in their products, services, processes and management. Thus, Investe SP seeks to contribute to the expansion of the range of companies from São Paulo able to compete for space in the foreign market.

By April 2018, the division has the goal of assisting 260 companies from the state capital and region. The assistance is provided at no cost to the companies. In return, the entrepreneur must be available for the verification of the existing procedures and controls in all areas of the company and for interviews with the technical team of Investe SP. In addition, it is important to motivate the workforce and participate in the training meetings seeking to improve the management of products and processes.

To date, over 100 companies have signed up to participate in the PEIEX division led by Investe SP, many of which were indicated by professional associations supporting the project.

“Within a really short time, Investe São Paulo was able to see many results from such a recent partnership. The state government was fast, achieving results that show the potential of the state,” said David Barioni, president of Apex-Brazil. According to him, one of the goals of Apex-Brazil and Peiex is to reduce the “gap” between the country’s position as the 7th economy in the world and 25th in exports.

In the state of São Paulo, the other divisions of PEIEX are led by Fundação Vanzolini and the Economic Development Agency of the Greater ABC Region.

The division led by Investe SP integrates the SP Export, São Paulo Export Support Program – an initiative of the Department of Economic Development, Technology and Innovation (SDECTI) coordinated by Investe SP in partnership with Apex-Brazil.
How to participate?

How to participate?

The actions promoted by PEIEX are developed in regions with strong export potential and range from the implementation of management solutions, which rely depend on the entrepreneur itself and the available funds of the company, to the provision of technical information and support to access the markets, which are processes external to the company.

In the division led by Investe SP, a team of 18 professionals from the Agency and from Escola Superior de Propaganda e Marketing (ESPM), which is a partner in the project, will act directly in the planning, implementation and monitoring of PEIEX within the companies.

“We are fulfilling an important mission with our participation in this program, helping companies to improve their sales and marketing all over Brazil,” said the president of ESPM, José Roberto Whitaker Penteado, during the launch.

The technical experts will visit the companies selected by the project to make a diagnosis of their operations, identifying opportunities for the implementation of improvements in the areas of strategic management, human capital, finance and cost, sales and marketing, production and foreign trade. In addition, the team will provide assistance in the implementation of these improvements by the companies.

Companies from the state capital or metropolitan region interested in participating in the PEIEX should contact Investe SP by email: spexport@investesp.org.br. The companies that have the profile and potential for export will be selected for assistance.

About SP Export

Coordinated by Investe São Paulo and created by the Department of Economic Development, Science and Technology and Innovation, São Paulo Export Support Program – SP Export – seeks to increase the volume of exports from São Paulo, encourage the exporting culture in its business community and help state companies find foreign markets for their products and services.

SP Export is carried out through a partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brazil) and integrates the National Exporting Culture Plan (PNCE), in accordance with an agreement signed in late 2015.

The program includes missions of Brazilian companies for prospecting international markets, support to the arrival of potential buyers and foreign exporters and training seminars, in addition to the service provided free of charge through the Industrial Export Extension Project (Peiex), of Apex-Brazil, and Poupatempo do Exportador, an itinerant initiative that brings information from different institutions to the main metropolitan areas of the state.