Investe São Paulo introduces the state to a group of French executives
The event aimed to introduce the Agency and the main potentialities of São Paulo, which is the main destination for investments in Brazil
Investe São Paulo
According to Sérgio Costa, Investe São Paulo was created to facilitate investments and reduce risks
On January 22, the director of Business Development and Institutional Relations of Investe São Paulo, Sérgio Costa, at the invitation of Ubifrance, a French public institution focused on the development of national companies, made a presentation about the advantages of the state of São Paulo as an investment destination to the delegation of EDHEC Business School, a French school of advanced studies in business. The event took place at Hotel Mercure Jardins, in São Paulo, and gathered 55 French executives.
The director started the presentation highlighting the reasons why São Paulo is considered the best state to receive foreign investments in Brazil. Among the potentialities of the region, Costa mentioned the extensive network of logistics infrastructure, both in the metropolitan area and in the other cities within the state; the wide availability of skilled labor due to the several technical and professional qualification schools located throughout the territory; the good levels of quality of life in the cities of São Paulo; the easy mobility and high investments in R&D.
During the event, Costa addressed the role of Investe São Paulo in attracting investors to the state. “We built a bridge between private companies and the state government. For us, each investment project is unique; so we offer personalized services to each investor,” said the director.
The director also introduced the website of Investe SP and the website Find a Business Partner. “Investors are able to find on the Agency’s website reliable and updated information about the state and each one of its regions – it provides information that will facilitate the decision-making on projects of new enterprises,” he said.
With regard to the website Find a Business Partner, Costa highlighted the importance of this tool for small and medium enterprises from all over Brazil and abroad to find a partner to develop and expand their business in the largest consumer market in the country, the state of São Paulo.
In addition to speaking about Investe São Paulo Award, an annual event promoted to recognize and reward companies that invest in the state economy, the director also mentioned clients that have been assisted by the agency and how they have succeeded by settling in the state. “The Agency was created with the intention to facilitate investments and reduce risks,” he said.
Finally, Costa highlighted the increased number of international cooperation agreements between Investe SP and other institutions, including investment banks that are using the Agency’s services to assist their own clients.
About EDHEC Business School
The institution is among the five best-ranked schools in the business segment in France and its purpose is to educate and develop students to make them future entrepreneurs. Thus, it aims to promote the development of new projects and tools to be put into practice in the business world.
About Ubifrance
A public institution of industrial and commercial nature under the authority of the Ministry of Economy, Industry and Employment, Ubrifrance’s main mission is to promote the international development of French companies.