Exports are the solution to end the crisis in Brazil, said Márcio França at the opening of SP Export, promoted by Investe SP, in Franca
Itinerant service helps over 150 entrepreneurs in the region to export. Event mobilized the production sector of the city
Investe São Paulo
Brazil needs exports to end the crisis and generate more jobs. This was the message from the vice governor and Secretary of Economic Development, Science, Technology and Innovation, Márcio França, at the opening of SP Export, in Franca, held on June 3 and promoted by Investe São Paulo in partnership with Apex-Brazil, at the auditorium of Senai.
Márcio França explained the role of Investe SP and said “the Governor Geraldo Alckmin foresaw that exports would be strategic at a time like this. Brazil still exports little compared to its production volume. And São Paulo may be the example that will spread across the country. Resorting to international markets only when the domestic market is in crisis is not sufficient. It is necessary to develop strategic relationships and maintain partnerships,” said the vice governor during the event, which was attended by the mayor of França, Alexandre Augusto Ferreira; representatives of the Brazilian Support Service for Micro and Small Enterprises (Sebrae) and over 150 entrepreneurs interested in expanding their business through exports.
The mayor Alexandre Ferreira said that Franca has two identities, coffee and footwear – which are completely different products, but rooted to the history and culture of the city. We have a history of leadership in job creation and survival of small businesses, with the main producer of components for shoes in Brazil,” he said, exemplifying the importance of exports in the development of the city.
“Exporting is one of the solutions to several economic problems, but at the same time, it is a challenge. We are here to demystify foreign trade, to allow those who doesn’t export yet to start exporting and those who already export to further increase their sales abroad,” said Ricardo Santana, Export Manager of Investe SP. Gustavo Marques, from Sebrae, reminded that it is necessary to break false paradigms in relation to exports and thus create an opportunity for many entrepreneurs to conquer new markets.
The entrepreneurs who attended the event participated in the Training Seminar, which featured short talks and panels with important instructions to help companies in the region to go international. They were also assisted by Poupatempo do Exportador (a public service intended to provide streamlined support to Exporters), which concentrated, in the same space, the possibility of being assisted by various companies and institutions that are essential in this process.
This initiative is part of the program to support exports from São Paulo, SP Export, launched in October 2015 by the State Department of Economic Development, Science, Technology and Innovation. The program is intended to help small, medium and large enterprises to develop new business, gain competitiveness and create jobs and income through exports.
“This is the third edition of the program, which has been a success. We invested on the internationalization of companies as a driver of innovation and business development, and I am sure that this will contribute to the country’s growth,” said Juan Quirós, president of Investe São Paulo.
The event was attended and supported by the Association of Commerce and Industry of Franca (ACIF), the Coffee Association of Franca and the Footwear Industry Union of Franca (Sindifranca).
The event also relied on the partnership with Apex-Brazil; Fiesp/Ciesp; Institute of Technological Research (IPT); Desenvolve SP; Brazilian Council of Exporters and Importers Trading Enterprises (CECIEX); Brazilian Association of Meat Exporting Industries (ABIEC); Brazilian Association of the Cosmetics, Toiletry and Fragrance Industry (ABIHEPEC); Brazilian Machinery and Equipment Association (ABIMAQ); Brazilian Association of Industries of Medical, Dental, Hospital and Laboratory Equipment (ABIMO); Brazilian Textile and Apparel Industry Association (ABIT).
Poupatempo Exportador included the participation of the representatives of Investe SP, Sebrae, Correios, Brazilian Council of Importers Trading Enterprises (CECIEx), Center of Industries of the State of São Paulo (Ciesp), Desenvolve SP, IPT, Sebraetec, Agribusiness Research & Development Foundation (Fundepag), Apex-Brazil, Fiesp/Ciesp.