Datalogic inaugurates the next phase of its global manufacturing and service strategy in São Paulo, Brazil
Datalogic invests 2 million dollars in a Brazilian 2,200 square meter plant.
Datalogic
Datalogic, a global leader in Automatic Data Capture and Industrial Automation markets and producer of bar code readers, mobile computers, sensors, vision systems and laser marking systems, inaugurates its new manufacturing operation in Brazil, the first in Latin America. Investe São Paulo agency, linked to the Secretariat of Economical Development, Science, Technology and Innovation, has supported the establishing process of the company. The agency was represented by its director, Paulo Capelotto, during the opening ceremony.
Located in the city of Jundiai, in the state of São Paulo, the plant has been configured for the assembly of selected Automatic Data Capture product lines. The production of the first units started in May and fully passed quality tests and met Datalogic quality standards. Datalogic Brazil is also structured to offer in-country technical assistance and equipment maintenance, as well as a demonstration center where customers and partners can see and test the latest and most innovative solutions.
“Datalogic is one of the few companies undertaking the complete production of this type of technology in Brazil. In this plant we will produce a wide variety of innovative automatic data capture solutions. The products will include bar code scanners and mobile computers, known as data collectors in this marketplace, which offer solutions for retail, transportation and logistics, manufacturing and healthcare,” states Bill Parnell, CEO of Datalogic ADC.“Brazil is considered to be a fast growing market with great business potential. This factory can also cater to the Mercosur (Southern Common Market), and will render render products and services to Latin America with a strong value proposition.“
The establishment of a new plant in Brazil, in addition to the Slovakia and Vietnamese plants and the operations center in North America, give Datalogic a better chance to be close to the customers and better support them.
“ Datalogic’s automatic data capture equipment is present in 19 of the 20 biggest retail chains in Brazil, and remains one of the most trusted and recognized brands in the retail sector. The establishment of a new plant in Brazil isa great opportunity to be closer to our customers and provide them with our technical support with competitive pricing” This investment is also part of Datalogic’s strategy and main ingredients to success highlighted by our Group Ceo, Dr Romano Volta which are customer focus and the investment in fast growing markets. We believe this investment will also strengthen our commercial presence in the factory automation and T&L markets served by our Industrial Automation product lines”, states Valentina Volta, CEO Business Development Division and CEO of Datalogic Industrial Automation.
Investe São Paulo assisted Datalogic with site location for the facility. "Projects related to information technology and communication are treated as a priority by our team. Investe São Paulo believes that these products add value to the supply chain and create highly skilled jobs. The installation of Datalogic in Jundiaí will be critical to the economy and the population of that region", said President of Investe São Paulo, Luciano Almeida.
Datalogic has decided to invest in Brazil as this is the sixth largest economy in the world, and boasts the largest economy in Latin America. Its retail market circulates around 230 billion dollars. Jundiaí was chosen because of decisive factors such as its proximity to the Viracopos Airport, which is in Campinas, and to the Santos Port, not to mention Jundiaí being an economical center and reference in techology around the country.
The unveiling of this unit is part of Datalogic’s strategical plan of global expansion.
Datalogic currently employs 41 people nationwide, accounting marketing and sales in the city of São Paulo and the factory. This number should rise to 60 in the near future.
The unit will produce 20,000 to 25,000 units of hand readers, 15,000 to 20,000 fixed dereaders and 12,000 mobile computers per year; however, there is possibility of an expansion if demand rises. Expectations are that global earnings of the company will grow 35% to 40% in Brazil with the new factory.
About Datalogic Group
Datalogic Group is a global leader in Automatic Data Capture and Industrial Automation markets. As a world-class producer of bar code readers, mobile computers, sensors, vision systems and laser marking systems, Datalogic offers innovative solutions for a full range of applications in the retail, transportation & logistics, manufacturing and healthcare industries. With products used in over a third of world’s supermarkets and points of sale, airports, shipping and postal services, Datalogic is in a unique position to deliver solutions that can make life easier and more efficient for people. Datalogic S.p.A., listed on the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI, is headquartered in Lippo di Calderara di Reno (Bologna). Datalogic Group as of today employs about 2,400 members of staff worldwide distributed in 30 countries. In 2013 Datalogic Group achieved revenues for 450,7 million Euro and invested over 35 million Euro in Research and Development with a portfolio of over 1,000 patents across the world.
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