06/14/2017 11h28

Agents from 90 cities participate in training promoted by Investe SP on how to attract investments

Over 220 people attended a meeting held at the agency's headquarters for a training on the best practices to attract investments

Investe São Paulo
  • Download Francisco Rosa/ISP

    The purpose of the event was to show to municipal agents how to attract investments

  • Download Francisco Rosa/ISP

    Project Manager, Ana Beatriz Fernandes, showed the full process of monitoring an investment project

  • Download Francisco Rosa/ISP

    Investment Director, Ermínio Lucci, showed the agency’s results in the beginning of this year

  • Download Francisco Rosa/ISP

    Director of New Business at Investe São Paulo, Sérgio Costa, spoke about the best practices when it comes to attracting investments

  • Download Alina Lima/ISP

    Environmental Manager, José Pedro Fittipaldi, showed how the areas are assessed to determine whether they are feasible to welcome a project

  • Download Francisco Rosa/ISP

    “The municipalities are our main partners in actions to increase the competitiveness of the state,” said Maurício Juvenal

  • Download Francisco Rosa/ISP

    Event was attended by 220 people

The second edition of the event called “Encontro Investe São Paulo e Municípios Paulistas para Competitividade” (A meeting between Investe SP and municipalities of São Paulo focused on competitiveness) was held in May 23, 2017, in the city of São Paulo and welcomed representatives from 82 cities in São Paulo. The purpose of the event was to provide training to the local development agents in relation to the best practices for attracting and retaining investments.

The opening was made by the head of the Department of Economic Development, Science, Technology and Innovation, Maurício Juvenal, representing the state secretary, Márcio França. Juvenal assigned great importance to the role of municipalities as entities that enhance the competitiveness of the state, because through their action, they manage to attract new investments to São Paulo.

At the meeting, the technical staff of Investe São Paulo presented to the participants a complete overview of the activity developed by the agency’s teams. Thus, the municipal agents understood how they can make the most of the support provided by the agency to the cities. The participants also received instructions on the best practices for attracting investments formulated by the World Bank.

“The World Bank’s instructions are very useful to the municipalities, as they provide a simple step-by-step to be followed to increase competitiveness when attracting investments. These are tasks that the cities must undertake in order to become more attractive to investors. One of the rules to follow is to keep up-to-date information on the main economic sectors of the municipality and the region. This makes it easier to show to a potential investor the benefits of setting up a project on the location,” said Sérgio Costa, Director of Business Development at Investe São Paulo.

The participants could also learn more about the Area of Municipalities. An online tool that allows municipalities to inform the available areas, sites and warehouses capable of welcoming companies in their cities.

“Investe São Paulo strives to ensure that the 645 municipalities of São Paulo have the opportunity to compete for an investment. Our duty is to show the potential of the state of São Paulo as a whole. We conduct a very technical job to allow investors to choose the city that best suits the needs of an enterprise. For us, it is very important that local agents keep the information about their cities updated in the Area of Municipalities,” said Ermínio Lucci, Investment Director at Investe São Paulo.


Investe SP has already assisted 148 companies to implement 172 projects, totaling R$ 39.62 billion in investments. At the end of the event, some of these success stories illustrated to the participants that when the private sector, state and municipalities work together, society wins as a whole, new companies create new jobs, which ultimately promote economic development.